THE PHILOSOPHY OF MAKING CIRCULAR PRODUCTS
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NOT JUST PRETTY,
WE GOT A STORY TO TELL
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WE RETRIEVE PLASTICS FROM NATURE
WE RUN CLEANUPS IN SOUTH AMERICA
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THESE ARE IÑAKI AND FEDERICO
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THIS IS LUCIANO AKA “LUCHO”
Hi!, I’m Federico Baroni, a 23 years old Argentinian entrepreneur, and this is the story of WALTIC.
Due to the economic crisis that South America is facing, there are no funds to invest in this kind of projects, the national programs aimed to promote sustainable projects are stuck and is too risky for private investors. Also, the government wouldn’t help me, right now the Brazilian and Argentinian government are implicated in burning part of the Amazona rainforest to produce cow meat and even develop real state projects, so I got to think something else.
So what should I do to help the environment in my region?
I decided to go to Europe, The Netherlands specifically. Because the country has the mindset to let these projects happen. My plan from the beginning was: found the project, get the funds, start cleanups in South America and recycle all that plastic into memorable objects, like the watch.
It wasn’t easy, first I got to adapt to Dutch culture, find a job, survive until I could find something (I came to NL with just 300USD). Struggling to get in contact with investors, I met Melisa Monti an Argentinian designer based in NL who helped me to find my current business partner.
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160,000 plastic bags are produced every second and just 1% is recycled.